Description
Wine Eventos is a custom-built platform created exclusively for Wine, designed to empower ambassadors and expand the brand's reach. Over the course of 5 years, the platform successfully engaged over 3,000 ambassadors, distributed over R$ 300,000 in commissions, and achieved an annual revenue of R$ 10 million.
Key Features:
- Ambassador App: A user-friendly interface for ambassadors to manage their product offerings, monitor commissions, and share personalized stores with their networks.
- Individual Stores: Each ambassador has their own store to offer products directly to customers.
- Comprehensive Management Panel: Tools for Wine to oversee product catalogs, ambassador performance, commission payouts, and sales data.
- Seamless Integration: API and Webhooks for integration with partner company systems, aligning with existing logistics processes and ensuring operational efficiency.
- Optimized Checkout: A streamlined payment and checkout process, enhancing user experience and conversion rates.
Impact and Results:
- Engaged a network of over 3,000 ambassadors.
- Distributed R$ 300,000+ in commissions, incentivizing ambassador participation and loyalty.
- Achieved an annual revenue of R$ 10 million, highlighting the platform's contribution to Wine's business growth.
My Role:
- Technical leadership as CTO, overseeing the development of the entire project.
- Development of critical functionalities, including integration with APIs, Webhooks, and payment systems (ADYEN).
- Creation of a scalable and efficient architecture to support multiple brands and ambassadors.
- Team and process management, ensuring timely deliveries aligned with stakeholder expectations.